Privacy policy
Last Updated: January 11, 2021
In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, Superwise Ltd. (“Superwise” “we”, “our” or “us”) use, collect and store personal data we collect or receive from or about you (“you”) such as in the following use cases:
- When you browse or visit our website, www.superwise.ai (“Website”);
- When you make use of, or interact with, our Website
- When you request a free trial or a product demo
- When you subscribe to our distribution list(s) / newsletter(s) / blog(s)
- When we process your job application
- When you contact us (e.g. customer support, need help, submit a request)
- When you attend a marketing event and provide us with your personal data
- When you exchange business cards with us
- When we acquire your personal data from third-party sources (such as lead-generation companies)
- When we use the personal data of our customers (e.g. contact details)
- When we use the personal data of our resellers, distributors, agents and/or finders (e.g. contact details)
- When we use the personal data of our service providers (e.g. contact details)
- When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn)
We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal data. “Personal data” or “personal information” means any information that can be used, alone or together with other data, to uniquely identify any living human being.
Important note: Nothing in this Privacy Policy is intended to limit in any way your statutoryright, including your rights to a remedy or means of enforcement.
Table of contents:
- What information we collect, why we collect it, and how it is used
- How we protect and retain your personal data
- How we share your personal data
- Additional information regarding transfers of personal data
- Your privacy rights
- Use by children
- Log files
- Analytic tools
- Specific provisions applicable under California privacy law
- Interaction with third party products
- How to contact us
This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement significant changes to the use of your personal data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.
1. WHAT INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED
- When you browse or visit our Website
- Specific personal data we collect
- Cookies, analytic tools and log files
Why is the personal data collected and for what purposes?
- Statistics
- Analytics
- Marketing
- User Experience
Third parties with whom we share your personal data
- Hubspot
Consequences of not providing the personal data
- Certain Website features may not be available.
When you make use of, or interact with, our Website
When you request a free trial or a product demo
Specific personal data we collect
- Name
- Email address
Why is the personal data collected and for what purposes?
In order to provide you with a free demo of our product
Third parties with whom we share your personal data
- Hubspot
Consequences of not providing the personal data
Cannot provide you with a free demo of our product
When you subscribe to our distribution list(s) / newsletter(s) / blog(s)
Specific personal data we collect
- Name
- Email address
Why is the personal data collected and for what purposes?
In order to keep you updated with our latest news and products
Third parties with whom we share your personal data
- Hubspot
Consequences of not providing the personal data
Cannot keep you updated with our latest news and products
When we process your job application
Specific personal data we collect
- Name
- Email address
- CV
Why is the personal data collected and for what purposes?
In order to process your job application and facilitate an employment relationship with you.
Third parties with whom we share your personal data
Hubspot
Consequences of not providing the personal data
Cannot process your job application and facilitate an employment relationship with you
When you contact us (e.g. customer support, need help, submit a request)
Specific personal data we collect
- Full name
- Company name
- Email address
- Phone number (optional)
Why is the personal data collected and for what purposes?
- To answer contact you in regards of your inquiry
- To send you marketing/ advertisement communications
Third parties with whom we share your personal data 3rd party platforms such as for the following purposes:
Consequences of not providing the personal data
- Cannot contact you in regards of your inquiry
- Cannot send you marketing/ advertisement communications.
When you attend a marketing event and provide us with your personal data, inter alia, through business cards
Specific personal data we collect
- Full name
- Company name
- Any other data you decide to provide/supply.
Why is the personal data collected and for what purposes?
- Registration purposes.
- Marketing purposes.
- Engaging in business discussions
Third parties with whom we share your personal data
- Hubspot
Consequences of not providing the personal data
Cannot attend and receive updates about marketing events.
When we acquire your personal data from third-party sources (such as lead-generation companies)
Specific personal data we collect
- Full name
- Phone Number
- Location
Why is the personal data collected and for what purposes?
To contact potential customers and send them marketing communications.
Third parties with whom we share your personal data
- Hubspot
Consequences of not providing the personal data
Cannot contact potential customers and send you marketing/ advertisement communications
When we use the personal data of our customers (e.g. contact details)
Specific personal data we collect
- Full name
- Email address
- Company Address
- Company name
- Role/Title
- Phone number
- Location
- Billing address
- Financial information (bank account and/or payment card details)
Why is the personal data collected and for what purposes?
- To provide our services
- To perform the applicable agreement
- To notify you about changes and updates to our service
Third parties with whom we share your personal data
- Hubspot
Consequences of not providing the personal data
- Cannot provide the services and\or our products.
- Cannot perform the agreement.
- Cannot communicate with you.
- Cannot send you marketing communication.
- Cannot notify you about changes and updates to our service.
When we use the personal data of our resellers, distributors, agents and/or finders (e.g. contact details)
Specific personal data we collect
- Full name
- Email address
- Company name
- Phone number
- Any other data you decide to provide/supply
Why is the personal data collected and for what purposes?
- To contact our service resellers, distributors, agents and/or finders
- To perform the applicable agreement
Third parties with whom we share your personal data
3rd party platforms such as for the following purposes:
Consequences of not providing the personal data
- Cannot communicate with our resellers, distributors, agents and/or finders.
- Cannot perform the agreement
When we use the personal data of our service providers (e.g. contact details)
Specific personal data we collect
- Full name
- Email address
- Company name
- Phone number
- Address
- Any other data you decide to provide/supply
Why is the personal data collected and for what purposes?
- To contact our service providers, suppliers or resellers/distributors/agents
- To perform the applicable agreement
Third parties with whom we share your personal data
3rd party platforms such as for the following purposes:
- Cannot contact our service providers.
- Cannot perform the agreement
When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn)
Specific personal data we collect
- Full name
- Phone Number
- Social media profile
- Any other data you decide to provide/supply
Why is the personal data collected and for what purposes?
- To reply and/or respond to your request or question.
- To establish a first business connection/discussion.
Third parties with whom we share your personal data
3rd party platforms such as for the following purposes:
Consequences of not providing the personal data
- Cannot reply or respond to your request.
- Cannot establish a business connection.
- Cannot send you marketing communications.
Finally, please note that some of the abovementioned personal data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your personal data. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).
2. HOW WE PROTECT AND RETAIN YOUR INFORMATION
2.1. Security. We have implemented appropriate technical, organizational and security measures designed to protect your personal data. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
2.2. Retention of your personal data. In addition to the retention periods mentioned above, in some circumstances we may store your personal data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your personal data or dealings. We have an internal data retention policy to ensure that we do not retain your personal data perpetually.
3. HOW WE SHARE YOUR PERSONAL DATA
In addition to the recipients described above, we may share your personal data as follows:
3.1. With our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies.
3.2. To the extent necessary, with regulators, courts or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;
3.3. If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your personal data to such third party (whether actual or potential) in connection with the foregoing events;
3.4. In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your personal data in connection with the foregoing events; and/or
3.5. Where you have provided your consent to us sharing or transferring your personal data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality).
4. ADDITIONAL INFORMATION REGARDING TRANSFERS OF PERSONAL DATA
4.1. Storage: Google Cloud Platform- U.S Central
4.2. Internal transfers: Transfers within the Superwise group will be covered by an internal processing agreement entered into by members of the Superwise group (an intra-group agreement), which contractually obliges each member to ensure that personal data receives an adequate and consistent level of protection wherever it is transferred to.
4.3. External transfers: Where we transfer your personal data to recipients located in other countries than those countries in which Superwise is processing your Personal Information, we will obtain contractual commitments from them to protect your personal data and will only transfer your Personal Information in compliance with applicable laws .
5. YOUR PRIVACY RIGHTS. HOW TO DELETE YOUR ACCOUNT
5.1. Rights: The following rights (which may be subject to certain exemptions or derogations) shall apply to you with respect to your Personal Information:
- You have a right to access personal data held about you. Your right of access may normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law;
- You have the right to request that we rectify any personal data we hold that is inaccurate or misleading;
- You have the right to request the erasure/deletion of your personal data (e.g. from our records). Please note that there may be circumstances in which we are required to retain your personal data, for example for the establishment, exercise or defense of legal claims;
You can exercise your rights by contacting us at info@superwise.ai. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.
6. USE BY CHILDREN
We do not offer our products or services for use by children and, therefore, we do not knowingly collect personal data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any personal data to us without involvement of a parent or a guardian. In the event that we become aware that you provide personal data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at info@superwise.ai.
7. LOG FILES
We use log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, clicked pages and any other information your browser may send to us. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.
8. ANALYTIC TOOLS
- Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with personal information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
- Google Signals. The Website uses a tool called “Google Signals” to collect information about use of the Website. When we activate Google Signals, some existing Google Analytics features are updated to also include aggregated data from Google users who have turned on “Ads Personalization” (Ads Personalization available at https://support.google.com/ads/answer/2662856/). Audiences that we create in Google Analytics and publish to Google Ads and other Google Marketing Platform advertising products can serve ads in cross device-eligible remarketing campaigns to Google users who have turned on Ads Personalization. Google Analytics collects additional information about users who have turned on Ads Personalization, base across device types and on aggregated data from users who have turned on Ads Personalization. The data is user based rather than session based. The Cross Device reports include only aggregated data. No data for individual users is ever exposed. You can modify your interests, choose whether your Personal Data is used to make ads more relevant to you, and turn on or off certain advertising services in the Ads Personalization link above.
We reserve the right to remove or add new analytic tools.
9. SPECIFIC PROVISIONS APPLICABLE UNDER CALIFORNIA PRIVACY LAW
9.1. Our California Do Not Track Notice: We do not track consumers over time and across third party websites and therefore do not respond to Do Not Track signals. We do not allow third parties to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Services.
9.2. Deletion of Content from California Residents: If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or personal information you have publicly posted. If you wish to remove such content or personal information and you specify which content or personal information you wish to be removed, we will do so in accordance with applicable law. Please be aware that after removal you may not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or personal information you have posted and that there may be circumstances in which the law does not require us to enable removal of content.
10. YOUR CHOICES
You have certain choices about your Personal Information. Where you have consented to the processing of your Personal Information, you may withdraw that consent at any time and prevent further processing by contacting us as described in this Privacy Policy. Even if you opt out, we may still collect and use non-Personal Information regarding your activities on our services and for other legal purposes as described above. While we cannot guarantee privacy perfection, we will address any issue to the best of our ability as soon as possible. We will process such requests in accordance with applicable laws. To protect your privacy, we will take steps to verify your identity before fulfilling your request.
11. CONTACT US
If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at: info@superwise.ai
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